Price tag

On the worth of Manitoba’s horses, urine included.

A 2009 study by Kelwin Management Consulting, The Economic Impact of the Equine Industry in Manitoba put the capital value of the estimated 81,000 horses, the associated equipment to haul them and the gear with which to ride them at nearly $1 billion in Manitoba.

Plus, people spend about $256 million annually looking after those horses, making the sector an important market for feed and bedding. That doesn’t factor in the spending on training, gas, entry fees and concession-stand food while people use their horses recreationally.

Underpinning much of that activity has been a niche-market opportunity that opened up about 60 years ago to harvest pregnant mare’s urine (PMU) for medicinal purposes.

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