Lundi sans viande

Quebec joins campaign.

For your kids’ future, your health, the tortured animals, to lose weight, to slow climate change, to improve biodiversity, to reduce poverty … experts say these are all good reasons to cut back on your meat consumption.

Quebec followed in the carbon-reducing footsteps of Britain, the United States, Holland, Taiwan, France and the rest of Canada Friday with the official launch of Lundi sans viande (Meatless Mondays), an awareness campaign designed to encourage consumers to do without animal products at least one day a week. A similar cross-Canada campaign was launched in Vancouver last fall.

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