Truth vs. spectacle

Against outrageous protests.

Animal rights activists have a powerful ally on their side: Truth. And they should use it to their advantage. Make whatever arguments you want to support killing animals for fur and leather, but it’s impossible to deny that it’s an ultra-violent act. Similarly, the factory farm system in North America kills billions of animals every year, yet it’s no accident that those companies make every effort to conceal the killings from the public eye.

Why? These companies know that millions of consumers engage in disassociation and denial every day in order to purchase their products.

Outrageous protests fail to draw attention to this reality. More often they end up polarizing the issue and marginalizing the fanatics.


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