Happy fish

Loblaw to sell only sustainable seafood.

The grocery retailer is displaying the empty trays at seafood counters in select stores to symbolize a concern that “at risk” fish species could disappear from store shelves permanently if conservation efforts aren’t improved.

The trays won’t remain empty for long. They’ll be refilled once a viable sustainable replacement is found. The goal is to create a visual message to help educate customers about sustainable seafood choices, according to Paul Uys, Loblaw’s vice-president of fresh foods.


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