Olympic shame

Federal government looking for help on seal hunt optics.

The federal government is getting antsy about the beating it’s taking on sites such as http://www.olympicshame2010.com, run by animal rights group PETA, so it’s looking for its own social media guru to protect its reputation.

Last week, Foreign Affairs and International Trade Canada posted a $75,000 contract for a “social media reputation and online issues management” adviser on the seal hunt.

The winning applicant would analyze what’s out there on YouTube, Twitter, Facebook and other sites, as well as examine what techniques anti-seal hunt groups use to maximize their profile on search engines . . .

The department would like to “gauge the nature of discussions, the positive to negative percentage of dialogue and be positioned, if possible, to correct misinformation,” says the contract description.

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