Facebook farm

Dr. Grandin wants producers online.

Livestock producers need to embrace the new social media if they want to compete against animal rights activists for consumer trust, says a leading animal behaviour scientist.

Temple Grandin told the Alberta Sheep Symposium Oct. 24 that livestock producers need to enlist the help of a teenager, grab a video camera and post videos of their operation on sites such as YouTube to counteract messages from animal rights activists.


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